Wednesday, April 20, 2011

Get Golf Ready Thrives at Retaining New Golfers

SOURCE: PGA of America
April 12, 2011 14:11 ET

PALM BEACH GARDENS, FL--(Marketwire - Apr 12, 2011) - Play Golf America has announced that Get Golf Ready (GGR), a program aimed at bringing adults into the game in a fast, fun and affordable way, expands into its third year. Currently, 1,630 facilities nationwide are certified to host GGR programs (
There are 27 million golfers in the United States, and through a three-year study conducted by the NGF, researchers found there are approximately another 27 million who are HIP on Golf (Have an Interest in Playing). With the statistics showing that for every golfer in America, there is another who wants to learn how to play, GGR fills that necessary niche in today's golf industry by offering a series of five introductory lessons beginning at $99.
Get Golf Ready has been Play Golf America's featured program since its inception (2009). Since then, PGA/LPGA Professionals have reported that more than 34,000 participants have gone through the program, with 42 percent never having played golf before and another 44 percent being former golfers.
"We are thrilled that Get Golf Ready was launched under the Play Golf America umbrella," said Allen Wronowski, PGA of America President. "The two-year results prove that we can not only attract new golfers through affordable programs, but also keep them engaged through instruction and fun activities, including future playing opportunities."
From data received from students following the completion the program, 97 percent reported that GGR met or exceeded their expectations, and 84 percent continued to play and practice throughout the year. GGR retention rates demonstrate the effectiveness of the program when it comes to teaching skills that motivate participants to return to the course.
In just two years, GGR has already generated an additional $19.9 million in revenue for the golf industry. In 2010, participating golf courses averaged more than 30 participants and based on the average golfer spending, those facilities could generate an additional $24,000 in revenue for the industry as a result of hosting the program.
"We expect to see the Get Golf Ready impact to the industry continue to climb as the program keeps evolving," said Cathy Harbin, Director of Golf 20/20. "For example, 1000 participating facilities averaging 30 students who spend the industry average of $808 per year results in more than $24 million in revenue generated by these new golfers in one year."

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