For almost a decade, Jerry Seinfeld rode the wave of a
30-minute sit com. According to Seinfeld, “The show was a lot about nothing.”
The golf world was dominated this week by the announcement
that after nearly 80 years Augusta National Golf Club would be admitting its
first two female members. On Monday, Augusta National Chairman Billy Payne
announced that former Secretary of State Condoleezza Rice and business
executive Darla Moore will be the first female members of the club.
Was this a lot about nothing?
The greatest thing about America is that we have choices.
That freedom of choice extends to all entities. For years, service
organizations, health clubs, sororities, fraternities and many businesses have
decided who can be included or excluded.
Augusta National has been highly criticized for its
exclusion of women as members. The club allowed women to play, but they
couldn’t join. Payne’s announcement came 23 years after Augusta National
admitted its first black member in 1990. The PGA of America had an exclusionary
clause in our by-laws prohibiting blacks from being members until 1960. Were
Augusta National and the PGA overdue when it came to changing their
philosophies? No question, yes.
But, when it comes to golf there are many examples of clubs
that appeal to certain niches of players. Butler National GC in Chicago and the
Connecticut Golf Club are two examples of men’s only clubs in this country. I
personally know the head professionals at both facilities. They are good guys.
These are outstanding clubs and golfers in their locales have plenty of choices
on where to play.
The Ladies Golf Club of Toronto is North America’s only
remaining private club for women. Look on their web site and you will read,
“Established by women for women.” The
Ladies GC of Toronto was established in 1924 and actual play began August 23,
1926. That is eight years before Augusta National even opened.
According to the club information, “It wasn’t easy for
female golfers to get access to tee times and practice facilities. After
playing in women’s clubs in the U.S. and Britain, Ada Mackenzie set about
creating a women’s golf club in Toronto. After much work and determination, she
succeeded.”
Ada Mackenzie was Canada’s female version of Bobby Jones,
one of Augusta National’s founders. She won four Canadian “Open” Amateur
Championships. She won several Toronto Golf Club ladies’ championships and was
acknowledged as one of the best female golfers in North America and England. In
1938 she won every major golf championship in Canada and was named female
athlete of the year by the Canadian Press. She continued to play well into her
senior years, winning eight Canadian Ladies’ Senior Golf Association
Championships. She played her last competitive round at the age of 78.
It’s interesting that Ladies Golf Club of Toronto has been
such a well-kept secret. Eight years the elder of Augusta National and even the
best informed in golf circles would have no clue that an “all ladies” golf club
existed in North America. I could not resist making a phone call to the Ladies
Golf Club and inquire if they were considering a restructure of membership
policies after this week’s events.
“Every club has to look at its market offering. We service
the special needs of women in golf and their hospitality requirements. Every
day is ladies day,” said Julian Cusworth, General Manager. “The Augusta decision
will impact golf as a whole. We do allow men to play on our annual playing
package.
“It’s really quite simple. Every club services a particular
market,” he said. “There are family clubs. There are many all men’s clubs.
Every business has to define its market and pursue that.”
While the Ladies Golf Club does allow men access, prime tee
times are limited to women. Men are allowed to play before 8 a.m. and after
Noon. Men must be sponsored by a female member. The club currently has 420 full
golf female members and 110 female social members. 115 men have access to the
course through the Guest Card Holder Packages.
I asked Julian if the Ladies Golf Club of Toronto had ever
been criticized for its exclusionary policies.
“Actually in 2003, Sports Illustrated wrote a very critical
article. It was tied to the Martha Burk controversy at Augusta National. It was
quite an article,” recalls Cusworth. “We shouldn’t be compared to Augusta
National in anyway. There was some humor to the article and we were certainly a
benefactor of receiving that type of awareness through a publication like
Sports Illustrated.”
Cusworth indicated that Ladies Golf Club has no intention of
modifying its membership policies based on Augusta’s decision. Everything at ladies’ has been carefully
crafted to meet the needs of its Members, from beginning lessons, to the
tasteful menu in the dining room and its elegant clubhouse.
So was this week at Augusta National a lot about nothing?
“The National” has been recognized as the most powerful
private golf club in America. Its membership roster is dominated by corporate
executives who control many aspect of the U.S. economy. Presidential campaigns
have been launched inside these hallowed grounds. Monday’s announcement by
Payne will only strengthen Augusta National’s position as THE most powerful
club in the U.S.
Rice needs no introduction. Moore is vice president of
Rainwater, Inc. a private investment company, and founder and chair of the
Palmetto institute, a nonprofit think tank aimed at bolstering per capita
income in South Carolina. She is also the founder and chair of The Charleston
parks Conservancy, a foundation focused on enhancing the parks and public
spaces of Charleston, SC.
Chairman Payne’s next difficult decision will be whether or
not to add a set of “Forward Tees”. Currently, Augusta National only has
Tournament and Member tees. He will no doubt once again make the right call.