The sporting
world is being dominated these days by The Games of the XXX Olympiad in London,
England. As I write this, I am somewhere over Novia Scotia headed out to the
Atlantic Ocean and onto London for a three day stint at the 2012 Summer
Olympics. I was fortunate to be invited as a guest of NBC Sports.
This was an
unexpected invitation that I received in early July from Mark Lazarus and Jon Miller,
the top executives at NBC Sports. The Olympics were nowhere on my 2012 radar.
This trip comes on the heels of being at the Open Championship a couple of
weeks ago. My first inclination was to decline the generous NBC offer. Work always
comes first with me and I was having a hard time justifying another trip to
England, especially with the PGA Championship on the horizon in early August.
But, this is
a once in a lifetime opportunity and I accepted the invitation. NBC is the
broadcast partner with the PGA of America for the Ryder Cup and the Senior PGA
Championship. The network is part of the Comcast family and also owns The Golf
Channel. That’s my connection.
The 2012 Summer
Olympics have been an early success for NBC as it has racked up prime time ratings
of nearly 20 percent. The network has come under criticism and scrutiny for
some of its taped delayed coverage. One prominent British journalist actually
had his Twitter account closed down after making disparaging remarks about
NBC’s delayed coverage of the Opening Ceremonies. The ratings speak for
themselves and it’s obvious that Lazarus and Miller know what they are doing.
As a guest
of NBC, I will be housed at London’s famous Savoy Hotel, a five star
masterpiece that recently underwent a massive renovation in preparation of the
2012 Olympics. The Savoy is located in the West End of London on the historic
Thames River. NBC will provide all meals, transportation to and from Olympic
competition with preferred seating at the events and tours of London if I get
my fill of sports. It should be one of the best experiences of my lifetime.
The network
will use this venue as a source for business entertainment. I will be placed in
a VIP group with dignitaries from corporations and sports franchises. There is
nothing not to look forward to this week. Still, I am hoping that being here
and experiencing the Olympics up close and personal will rekindle my enthusiasm
for the longest standing sporting event in the world.
I have to
admit, the Olympics has lost a good part of its luster with me. Decisions have
been made by its hierarchy in recent years that seem to violate the true spirit
of the competition. For centuries the Olympics embodied the ultimate in amateur
competition. That has all changed today with professional athletes competing in
many sports.
Recently,
high profile American politicians expressed their ire over the fact that the
U.S. team would march in the Opening Ceremonies wearing Ralph Lauren clothing
made outside of America. As if those same politicians have nothing more
pressing to worry about? I sell clothing at my golf course and it’s virtually
impossible to find American companies who produce these goods. Our politicians
have played a part in that over years, handcuffing small business with taxes,
regulations and policies that forced manufacturing to go abroad.
But, I will
say this. Seeing Kobe Bryant and Lebron James in their blue double breasted
blazers, white slacks and blue berets seemed out of character. Tyler Clary, a
swimmer on the U.S. team talked about how thrilling it was to walk in the
Opening ceremonies but his final comment to a teammate was, “Let’s go hang out
with the NBA players and maybe we can get on TV.”
Call me old
school, but there is something totally out of whack with that whole picture.
Bryant, James and all of their NBA buddies looked like fish out of water during
that march on Friday night. So, suffice to say, I won’t be attending any
basketball games this week in London. I can see professional basketball all
winter long in Indianapolis. I would rather see the best college basketball
players compete as Olympic underdogs than watch NBA stars win the Gold.
One of the
developing stories in London has been the disappointing performance of Michael
Phelps. The celebrated American swimmer showed up here hoping to add to his
career medal total and become the most
decorated athlete ever. Some critics will point to a lack of commitment by
Phelps with his training and preparation.
I call it
age. He has been a human marvel and I hope to get a glimpse of him in action.
Sure, Phelps is a professionally paid athlete, too. But, in his sport the
pinnacle is a Gold Medal not an NBA Championship, a Stanley Cup or a World
Series title.
Give me some
tennis, swimming and a little track and field this week. Sprinkle in some
gymnastics and polish it off with women’s beach volleyball. Misty May-Trainer
and Kerri Walsh-Jennings will be trying to win their third Gold medals in beach
volleyball. The two are now 33 years old, married and they have kids. Now that’s
a story.
Yep. That’s
my pick. Give me Misty May and Kerri Walsh instead of Kobe Bryant and Lebron
James. Did I just say that?
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