On Tuesday the PGA of America announced that it will hold
the 2015 Senior PGA Championship presented by KitchenAid at the Pete Dye Golf
Course in French Lick. This championship is the most prestigious in all of
senior golf and the announcement commanded lots of attention. Indiana Governor
Mike Pence joined Jeff Fettig, CEO of Whirlpool; Steve Ferguson, Chairman of
the Board of the Cook Group and President of French Lick Resorts and me in
making the announcement.
It was truly an historic day for French Lick, which hosted
the 1924 PGA Championship won by the legendary Walter Hagen. Over the years,
French Lick has formulated an impressive resume of top flight golf events.
Those include the Midwest Amateur, LPGA Championship, PGA Professional National
Championship and the Big Ten Men’s and Women’s Championships.
For Pete Dye, it will be another major championship feather
in his design portfolio, which is already impressive. The Indiana native has
many great courses to his credit. None are any more breath taking than the Pete
Dye Course at French Lick, which is located on top of one of the state’s
highest elevations. This course will challenge the best senior players in the
world in a variety of ways.
Indiana’s weather in late May can change in a hurry- several
times in one day as a matter of fact. Wind promises to be a factor at French
Lick and it could blow in 2-3 different directions during the four rounds of
the Senior PGA. Just when players think they have this place figured out, they
won’t. The elevation changes of the property will add to the drama. It is a
guarantee that players will either like or hate this place.
Kerry Haigh is the Chief Championships Officer for the PGA.
He handled the course setup in 2010 when 312 club professionals invaded French
Lick and West Baden. Mike Small, the golf coach at University of Illinois, won
the event with a score of ten under par. Small carved out a 65 during one of
those rounds to set the course record. So, the place can be had and Haigh will
make sure that French Lick is fair on top of challenging.
Tuesday was a very special day for Steve Ferguson. In many
ways it was the culmination of a dream, which was to bring a major golf
championship to Southern Indiana. Ferguson has been the father of French Lick
in many ways. He secured the blessings and finances from the late Bill Cook to
complete the total restoration to French Lick’s hotels and golf courses.
Estimates indicate that this has been at least a $500 million project.
Between the West Baden Hotel and the French Lick Springs
Resort, over 600 hotel rooms await visitors. The ’24 PGA was held at the Donald
Ross Course, previously known to many as the Hill Course. It has also been
redone and there is no better 36 hole facility in the Midwest than French
Lick.
When Ferguson contacted Dye about building another course at
French Lick in 2005, Pete wasn’t sure he could even do it on the property
available. Ferguson will smile and tell you that it was good to know Pete let
him know that before he started building it.
Dye, whom has done many philanthropic golf course design
projects has unfortunately been tagged with the label “that given an unlimited
budget, he can exceed it”. Upon walking and mentally surveying the property, Dye
reached out to Ferguson and arranged a luncheon meeting.
Pete informed him that a golf course could be built, but
Ferguson would need to acquire the mansion and acreage that sat on the highest
point of the property. Otherwise, no golf course would be possible. This
mansion is now the current clubhouse at the Pete Dye Course as Ferguson was
able to acquire it from the landowner for a reasonable price.
Dye immediately went to work and created a true masterpiece.
From the time the project started until it was finished, Ferguson had no idea
what Pete was charging for the design fee. Dye once joked, “If you don’t like
what I build, then don’t pay me.”
Finally in the fall of 2008, Alice Dye called Ferguson’s
office in Bloomington and said that Pete needed to be paid now because we just
elected a new President and she knew taxes were going to increase. When
Ferguson called Pete to find out the price, Dye said, “Now, why would Alice
call you and ask for that?”
Ferguson had researched Dye’s normal design fee and shot him
a number. Pete responded, “I think that’s too much.”
Too which Ferguson coyly said, “Well, Pete, I will be happy
to under pay you for your work.”
The two eventually agreed on the price and payment
terms. Since then they have entered into
a consulting agreement which allows Dye to keep his finger prints on French
Lick. That costs Ferguson $1 per year. Dye’s expenses are still unclear to
Ferguson on whether Pete expects to be reimbursed.
In 2015 the Senior PGA will be televised for 12 hours
reaching 130 countries and 430 million households. Those numbers even raised
the eyebrows of Governor Pence when it comes to exposure for Indiana and its
tourism. This year’s Senior PGA field consisted of 122 players representing 35
states. 34 international players came from 18 countries.
There were 19 major Champions who have combined to win 32
major championships. In addition, this year’s field included five former PGA
Champions; eight U.S. and European Ryder Cup captains as well as seven members
of the World Golf Hall of Fame.
Ferguson is a big picture guy. He had the determination,
vision, leadership and courage to resurrect French Lick. He looks forward to
bringing this major event to Orange County and Southern Indiana. It was a very
special day for Ferguson, no doubt. But, it was a bigger day for French Lick
and Indiana. This was a proud day to be a Hoosier.
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